trailer world issue Three 2009

10 Issue Three 2009 Title 70% of the customers. It is only at second glance that the new design is seen to differ from the original version. It is more stream- lined with low-profile, low-noise tyres and a secret compartment as the main changes. All in all, the marketing strategists have de- cided not to take any risks with the design. A Bobby-Car is still a Bobby-Car, the same phi- losophy as with the classic sports car Porsche 911. Other similarities can be found in the ac- cessories list which here too is long! It includes in- dividual number plates, tool boxes and a range of different steering wheels with addi- tional electric func- tions. A trailer is also available, turn- ing the Bobby-Car into an articulated ve- hicle, while the „BIG-NAVI“ sat-nav – oh yes, it really exists – offers a range of varying commands to take driver and load more or less directly to their destination. Once they‘ve arrived, it‘s time to fill up with fuel and check the tyre pressure. Here BIG offers a multi-function fuel pump that even takes payment with the toy cheque card. In other respects too, the range of ac- cessories for the children‘s vehicle includes all that tomorrow‘s fleet manager needs. „On request it is even possible to retrofit the car with different tyre types that have varying running properties“, says Jürgen Schröpf. Parents prefer the low-noise profile with reduced rolling noises and a soft tyre surface to pro- tect that pre- cious parquet floor. „We offer additional products to supplement the Bobby-Car and cre- ate play environments to stimulate every child‘s imagination“, says Schröpf. A rela- tively new model in the range is fitted with a resilient bull bar that protects antique fur- niture from any scratches in the event of a possible collision. Apart from all this, adults have always tended to be very tolerant when they come across Bobby-Cars. Younger parents at least will probably still remember their own ad- ventures with the indestructible vehicles. And many men fail to see why their age should disqualify them from this particular form of fun. This special clientele even has its own Bobby-Car club with official races and world championships for adults. Helmets are compulsory at these events in view of the breath-taking speeds involved. The fast- est driver hitherto reached a speed of 105 kilometres per hour – without a trailer, of course. That‘s what it must feel like to ride a cannonball. These scenarios are naturally not suit- able for children on an everyday basis. But Ideas for new target groups Bobby-Car clubs for adults Every day, trucks bring the kids cars to the toy markets of the world.

trailer world issue Three 2009

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