trailer world issue Three 2009

Issue Three 2009 11 Title they show just what safety reserves the little vehicles offer. Sturdy resilience was already the focus of attention in BIG advertisements back in the ‚70s. One particular motif shows a fully grown elephant putting the bodywork to the test. The incredible durability of the Bobby-Car is the result of a sound produc- tion concept. Parts such as axles and bolts are made of steel, the rest of thick-walled or solid plastic made in the company‘s own produc- tion facilities, which will to continue grow- ing in the long-term. „Potential for further production capaci- ties can only be found in new markets“ is the firm conviction of Jürgen Schröpf. Which is why developing additional products for new target groups is one of the prime tasks for product management Sales channels are already available, as well as the product ideas. When BIG was taken over in 2004 by the Simba Dickie Group also in Fürth, this opened the doors to the world for the Bobby-Car, with subsidi- aries existing even in the Emirate of Dubai. Schröpf and his team had a very special idea for the deep-pocketed customers on the Ara- bian Gulf. In future, well-situated sheik chil- dren can look forward to high-gloss Bobby- Cars. Costly water-transfer technology is being used to apply a hard-wearing foil to the bodywork. The results are most impres- sive – a really classy look and a really proud price! The luxury version is to cost around €200. At the moment, the first few tiger-look versions are on sale through Amazon. Is this the next chapter in the success story of the Bobby-Cars? (mw) Background: the BIG story 1954: Ernst A. Bettag takes over the Johann Höfler metalware factory in Fürth 1956: Bettag changes production over to plastic and invents kids cars 1962: the company is renamed BIG-Spielwarenfabrik (BIG toy factory) 1966: the buffalo is introduced as the logo 1972: the Big-Bobby-Car is launched at Nuremberg toy fair 1998: fire destroys the BIG factory in Fürth 1999: production starts in the newly built factory in Burghaslach 2003: company founder Ernst A. Bettag dies 2004: BIG is taken over by the Simba Dickie Group 2009: the product range encompasses about 200 BIG toys The new factory was built on a green-ﬁeld site. Info For more information about Bobby-Car and BIG, please go to http://uk.big.de Photos:SimbaDickie »An increasingly important sales channel consists of models made on behalf of the car manufacturers.« Jürgen Schröpf, Commercial Director

trailer world issue Three 2009

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