trailer world issue Three 2009

Rubrik 2 Issue Three 2009 Dear Readers, Have you discovered a new country yet today? Of course, we all like to look back, particularly at the end of the year. We take stock, weigh up what we have learned and, some- times, we even dare to make a prediction for the future. Admittedly, most of the decision-makers in the transport and lo- gistics business would say that their personal and business balan- ce sheet displays both ups and downs. Nevertheless, we shouldn’t shy away from taking a peep into the future. Various examples in this edition reveal that it pays to take a for- ward-looking approach. The “metal bashing” business can still exert its technical fascination over us. The production citadels of the automotive industry rightly place their emphasis on a blend of emotion and innovation. Howe- ver, successful automobiles do not always have to be made from sheet metal. Today and in the future, it is technology that will determine whether vehicles are financially successful. Modern axle and brake technology in commercial vehicles also makes a decisive contribution to the economic and ecological success of a vehicle fleet. Our trailer world customer magazine won a silver medal this year. The jury for “Best of Corporate Publishing” selected our content and graphical concept for this prize from more than 500 entries. Indeed, we can afford a certain pride in what we have achieved. Also, the traditional saying of “Do good and talk about it!” could take on a new and correct dimension especially for the German economy amidst this international crisis. Shakespeare described the future as the “undiscovered country”. So, gird yourself with courage and curiosity to discover this new continent. We will accompany you with our guiding principles of quality, reliability and economic efficiency packaged in our knapsack. I wish you every success for the coming year. Contents Dr. Bert Brauers, Executive Director/Sales E-Mail: brauersb@bpw.de Cover:HelgaLadeFotoagentur Editorial 06 Title First love in red For millions of people, the Bobby-Car was their first set of wheels. Quality made in Germany. 12 Report Holy Metal The Techno-Classica in Essen is the world’s largest vintage car show. With exhibits worth more than just a small fortune. 15 Tradition Temple in the soup bowl Following a long refit phase, the BMW museum has now reopened and pays homage to the motorcar. 16 Branch Vehicle logistics in Europe Vehicle logistics is a niche for specialists and all-round- ers. Cartrans and Gefco are just two examples. 20 Technology »It’s a case of trust« A trailer belonging to the forwarder “Peisker” was one of the first to put the new ECO Disc through its paces. 22 Portrait Love at second sight Entrepreneur Hermann Schoch is involved with trucks in various different ways. 24 International Remorse and loyalty BPW’s longest-standing foreign subsidary is in South Af- rica and wins over customers such as Reinhardt Transport. 28 En route High-tech for agriculture The agricultural fair Agritechnica uses state-of-the-art technology to set a sign against the crisis. 30 Logistics Let the music play Hellmann has composed the perfect supply chain sym- phony for audio specialist Sennheiser. 33 Interview »Doing everything right« Peter Schmitz, Head of BPW’s logistics centre, talks to tailer world. 04 Panorama 35 Dialogue 35 Imprint

trailer world issue Three 2009

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