trailer world issue Three 2009

For millions of people, the Bobby-Car was their first set of wheels. Quality made in Germany.

6 Issue Three 2009 Many people look back on it with fond affection as their ﬁrst-ever experience behind the wheel of a vehicle. Meanwhile, the Bobby-Car which was launched in 1972 has added its very own chapter to the story of toys. Crawling, walking, driving: each and every one of us goes through these steps on the way towards expanding our own personal ho- rizons. Keeping a safe distance, experiencing freedom and enjoying independence: it‘s mobility that gives us this kind of corresponding happiness, which also explains why cars fascinate us all. The earlier and more intensively we go through these experiences, the deeper our love for independent mobility. Since 1972, children‘s lives have been enriched by a small vehicle tailor-made for doing this ground- work. We‘re talking about the Big-Bobby-Car by toy giant Simba Dickie Group from Fürth. This car has broken practically all the records. 98% of the German population are familiar with this unmistakable vehicle whose name has been used for a whole category of toys. It is also the best-selling children‘s vehicle of all times. All over the world, 17 million of these nippy little cars weighing just 4,500 g and made of weatherproof plastic granules can be found racing around corridors, housing estates and front gardens. It belongs to the fleet of many a kindergarten where it is put to intensive use by hoards of pre-school children. At home the Bobby-Car can often be found in the garage or garden shed and helps to keep siblings and friends out and about in the fresh air. In 37 years, well over 40 million children have sat behind the wheel of a Bobby-Car and proudly imitated what they see their own parents do- ing. The best-seller from Bavaria has even been the focus for research by scientists seeking to ascertain its positive medical effect on the growth of children. In orthopaedic terms, it is said to be „physiologically valua- ble“, while Germany‘s consumer organisation „Stiftung Warentest“ Title Photos:SimbaDickie First love in red

trailer world issue Three 2009

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