trailer world Issue Two 2012

Issue Two 2012 19 Interview Do your customers ever tell you where telematics on the trailer have really helped them? Jendras: I hear this very often in relation to temperature control, in the case of refrigerated transport for the foodstuffs or pharma- ceuticals industry. By means of proactive alarms, our solutions have been able to prevent whole cargoes from being spoilt. If this is com- pared with the previous situation, then one could perhaps confirm with data-loggers that a problem had occurred two weeks previously. With modern telematics solutions, it is today possible to intervene actively and in advance. And what about other telematics applications? Jendras: In the rental area, and thanks to the location function, a customer would be able to relocate a stolen vehicle. The thief would ob- viously not know that he could be located at any time … The telematics market is now greatly diversified. How will you manage to prevent it remaining an isolated solution? Jendras: As a member of the BPW family, we have the opportu- nity, through many years of close cooperation with trailer manufac- turers, of making our solutions an integral part of the OE business. But since few carriers have a homogeneous fleet, it is automatically the case that there are always different systems in use. The aim is therefore to bring these all under one roof. We are doing this with the independent telematics platform NIC-base – this will enable us to bundle all telematics solutions available on the market and to provide customers with the evaluation clearly and in a single application. (kr) Peter Jendras Born in 1968 in New York and grown up in Heidelberg, Peter or “Pete” Jendras returned to the States for his studies, where he obtained his Master of Business Administration (MBA) degree at the University of Boston. He has been involved with telemat- ics since the 1990’s, and in 2004 founded idem GmbH together with his wife Alexandra. Dr.-Ing. Bert Brauers Dr.-Ing. Bert Brauers began his professional career in the au- tomotive supply industry after studying engineering and gradu- ation from the RWTH Aachen. He worked in various manage- ment positions in this sector before taking over responsibility for sales as a member of the BPW management in mid-2001. For more information about the telematics solutions form idem, go to www.idem-gmbh.com Peter Jendras of idem GmbH sees even greater potential for trailer telematics in the cooperation with BPW. »Telematics solutions are now advancing into a new dimension of economic efficiency calculations.« Peter Jendras, Managing Director of idem GmbH Photos:StefanBungert

trailer world Issue Two 2012

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