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trailer world Issue Two 2013

10      Issue Two 2013 Title Fotos:xxx Be it clothes, electronic goods or furniture - the internet boom also presents the delivery company with intense growth. Follow- ing this, the Hermes Group was able to increase their turnover in the year 2012 by 7 per cent, Deutsche Post DHL by 5.1 per cent, GeoPost, the majority holder at DPD by 9.8 per cent. The strongest growth driver is e-commerce, according to opinions from the in- dustry. Here, however, the task is not only the smooth delivery to the consumer, but there are also new tasks along the entire supply chain. “Meanwhile, the online trade has turned into a centre point of our logistics”, stresses Frank Rausch, Chairman of the HTL man- agement. The buyer, however, is oblivious to the busy work behind every order from their home computer. Close production “Furniture is often made in Poland, but also in France and Italy,” says Heuing, “and after the boom in Asia, textiles were increasingly made in Turkey”. The order markets again move closer to the European customer. “Some large textile firms such as H&M have moved their production to Turkey”, explains Dr. Chris- tian Kille, Professor for Trade Logistics at the University of Applied Sciences Würzburg-Schweinfurt. “Currently, the wages in China are now on average only 10-20 per cent lower than those in Turkey, Tunisia or Egypt”, knows Heuing. The short distances make up for the diminishing difference in costs. While trousers and coats need 28 days to travel by ship from Chi- na to Germany, the lorry makes it from Turkey in only three days. “This is a deciding advantage, in particular for ‘fast moving’ items such as seasonal clothing”, explains André Schwilden, manager of the department Business Development in the HTL business area In- ternational Road Transport. The demand today is not easily antici- pated, therefore it is even more important to promptly react to new trends. Costs, time and CO2 emissions must be optimised. These parameters increasingly determine the competition, as the compet- itors lie in wait only a click away on the web. “Also, the consumption in Eastern Europe is increasing further,” says Professor Kille. There, the triumphant procession of the inter- net dealers is just beginning. Even weak Hungary records yearly growth rates of 30 per cent in the online trade. In Russia, it is ex- pected that this turnover will double by 2015, when compared to 2011. And already today, the majority of the German online shops are registering income from abroad - even if this is mostly still low. Online dealers, such as Amazon are also tightening their logistic network. Now, the industry giant operates nine consignment warehouses in Germany. The one in Leipzig alone measures 75,000 square metres - and that is the size of 11 football pitches. A 40 ton HTL lorry has just picked up another full load in Gadki in Poland, among it the con- signment for Lena Meuser. This travels to Haldensleben, 412 km away in Saxony-Anhalt, where the nearest Hermes hub is situated and which produces 68 million consignments every year. On site, there is also a consignment warehouse, one of the largest of its kind in Europe, into which three years ago a fully automated returns warehouse was integrated. Tuesday 12.45 pm: Photos:Amazon,HermesFulfilment,HermesTransportLogistics(HTL)

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