trailer world Issue Two 2013

Issue Two 2013 19 ial in Europe »We went through the economic and financial crisis, but managed to expand further in Europe. This sustainable growth underlines the market recognition.« Philippe Legendre, Director of Sales and Marketing, Chereau S.A.S. The French firm Chereau has a dominat- ing market position in vehicle sales – to be precise, in the market segment of re- frigerated vehicles. Since the beginning of the 1950s, Chereau has only developed and manufactured these vehicles. “Our industri- al production plant is one of the most mod- ern in Europe and only produces lorry and trailer bodywork. This certainly contrib- utes significantly to this position”, stresses Philippe Legendre. Chereau consistently focuses on techni- cal innovation. The company holds impor- tant patents and allocates additional R&D resources each year. This reinforces the company’s competitive edge. Chereau, as a specialist for refrigerated bodies, is also the reference standard for tailor-made products and on-demand equipment. Each customer, depending on his specific business require- ments, receives his very own Chereau - a great strength of the French manufacturer. The Chereau product range offers temper- ature regulated load capacities in the trailer and lorry world ranging from 12 tonnes to 60 tonnes. According to the firm, the side walls and the roof, manufactured using a special industrial procedure, ensure long-lasting tem- perature insulation and are easy to repair. This for us is an innovative competitive advantage. The demand from the market confirms the special position of Chereau: of our pro- fessional users, 85 % chose a combination of bodywork and chassis by Chereau, de- clares Legendre. Every Chereau product is subjected to various studies and tests be- fore release. “We want to take advantage of the best active and passive safety systems”, stresses Legendre. France Illustrations:HeddaChristians Survey

trailer world Issue Two 2013

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