trailer world Issue Two 2013

BPW managing partner Michael Pfeiffer explains BPW’s service innovations, which drive progress and turn customers to partners.

24 Issue Two 2013 Interview »Transport 3.0« Whether manufacturing industry or trade: logistics is one of the central tasks with direct effects on the efficiency and with it, the economic viability of companies. Michael Pfeiffer talks about innovations to make transports more economical throughout. Gain more mobility: The trailer learns to communicate through sensor monitoring of the wear and tear components. Trailer based telematics solutions enable advance servicing planning. trailer world: Mr. Pfeiffer, you are starting a two-pronged offensive: as a system partner, you move closer towards your customers on the side of the manufacturer, and as an international mobility part- ner, you support the transport companies during their loading and transport processes. What thoughts are behind this two-fold strategy? Michael Pfeiffer: The market changes – products are becoming in- creasingly comparable nowadays. Technology is moving towards a point, where there are very few unique characteristics left to be pre- sented. As a company, we have to develop further and work on inno- vative ideas that underline our position as market leader. Thus, we are redefining mobility. What does the catchphrase mobility mean to you? For us, mobility means making loading and transport processes more transparent. This way, we create the prerequisites for designing safer Innovative offers as the partner of manufacturers and transport companies: Michael Pfeiffer, Managing Partner of BPW focuses on new service components.

trailer world Issue Two 2013

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