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12 Ausgabe Eins 2014 Title market,” he explains. That would have been unthinkable even ten years ago. Indeed, Ro- schmann thinks he would have been tak- en to court for slander by the rollercoaster owner simply for spreading this rumour. “That’s how it is,” he says from within his panel van on the horse market site in Le- onberg. There are 20 attractions here. Ro- schmann is the general leaseholder. “Times have changed.” Times change, so do the business models This also goes for Mack Rides in Wald- kirch. Nowadays, the company is not in- volved in transporting things from A to B. Today, Maximilian Röser and his team build stationary fairground rides. “We sell our systems without arranging the trans- port,” he explains. “In the past, we used to build flumes that took 60 semitrailers to transport them. Nowadays, it’s practical- ly impossible to justify the expense.” Max Eberhard, on the other hand, proves that it can work. “It depends on the overall pack- age,” emphasises the man from Hamburg. “For us, transports are the means to an end. Without them, it simply wouldn’t be possi- ble.” For more than 110 years, the company motto has been: Not possible? No way! “We are good when it comes to operating a roll- ercoaster, setting it up and dismantling it. Mack Rides is unbeatable in the other sto- ry,” he says, meaning specifically the inno- vative strength of the rollercoaster builder based in the Black Forest. The market niche of setting up and removing Max Eberhard spotted a gap in the mar- ket in 1999 for setting up and removing rollercoasters – at a time when many man- ufacturers were outsourcing partial tasks such as steel fabrication or setting up fair- ground rides. “On the one hand, we are fair- ground attraction operators. On the other hand, however, we are a company that also sets up rollercoasters in stationary leisure parks. We are a steel installation compa- ny,” he explains. And the Wild Mouse XXL? “That’s my second supporting pillar.” With He has seen a lot of coming and going: The fairground veteran, Hans Roschmann.