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trailer world Issue One 2014

Painstaking preparations

34      Issue One 2014 International The Tata Prima towed a semitrailer over potholes and fought its way through the mud on India’s roads. Harinder Yadav has already driven more than 12,000 kilometres with the truck and trailer combination. Under the chassis of the towed unit, you will find the ECO Cargo VB from BPW. The 28 year old driver is married with children and works for the Ideal Movers logistics company based in Mumbai. He is intensively testing the running gear made in Germany. His interim verdict sounds very promising: “I will recommend it for every trailer in India.” Harinder Yadav has been carried away by the smooth driving properties of the running gear as well as its first-class braking properties. Interesting market This is a good start for BPW in India. The Wiehl company is busy expanding its foothold in the Indian mar- ket. At the present time, BPW is intensively testing local condi- tions so that it has the right product to really conquer the market. “As a first step, we decided to use the ECO Cargo VB running gear in order to try and cope with the harsh conditions in the market and to convince customers with BPW quality,” says Philipp Bäcker, General Manager at BPW Trailer Systems India. The wholly owned subsidiary was founded in 2010, and is currently building up a sales and service network with local assembly. BPW has been supplying axles to the country during previous years, although these have pre- dominantly been installed in special vehicles. With the field test, BPW wants to plunge deeper into the Indian market. For this purpose, the company defined the perfect running gear in an extensive practical test. Painstaking preparations

Overview