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trailer world issue one 2015 - Focus

34      Issue One 2015 Focus Since 1998, the Aktion Kinder-Unfallhilfe e. V. has supported children and young people after road accidents and promoted measures to prevent them from re-occurring. Accident prevention is a goal worth fighting for n 2013, one child under the age 15 was injured in a road ac- cident every 19 minutes, according to the averaged figures by Germany's Federal Statistical Office. Fifty-eight of these 28,143 accidents had fatal conse- quences – 15 less than in the year before. Over the long term, it is a relief to see that fewer and fewer children die from road acci- dents each year. In the 1950s, the figure was at more than 1,000 an- nually, and it dropped to below 500 during the 1990s. 2013 was already the fourth year in which fewer than 100 children were fatally injured. The Aktion Kinder-Unfallhilfe e. V. was an important contributor to this positive development. Support and promote After its foundation in 1998, the association's work was primarily focused on providing assistance after accidents and it still assists parents who do not have the financial means to accompany their children during the healing process. The Kinder-Unfallhilfe also supports hospitals, medical rehabilitation centres, and associations if they lack the resources for therapeutical activities, and it financ- es trips and adventure weekends. One example is the billiard ta- ble awarded to a rehabilitation centre, in order to allow the young victims of accidents to train their fine motor skills. A joint initiative All founding members have close ties to the road: entrepreneurs, representatives from road traffic cooperatives, BG Verkehr, maga- zine VerkehrsRundschau, as well as the KRAVAG insurance com- pany. Claus-Oscar Herzig, found- ing member and today one of the three board members of the asso- ciation, explains his motivation as follows: "It was very important to me to call on the social responsi- bility of our road-based industry and establish a fund for the most vulnerable of all road users: the children." KRAVAG pays all administrative costs. Dr Jan Zeibig, depart- ment head at KRAVAG and managing director of the association, explains: "All donations and voluntary member fees go, without any Nurseries, day cares, and schools can order safety products, such as cycling helmets and reflective cycle collars at the association at no cost to them. I

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