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trailer world issue one 2015

    Issue One 2015  9 Title he salad at the buffet is crispy and colourful: iceberg lettuce, corn, olives, tuna, pepper, onions, and toma- toes – Tim Fritzsche, a 26-year-old student, stacks the healthy ingredients onto his plate. It is Wednesday evening in a Pizza Hut store at the Potsdamer Platz in Berlin. "I get here straight after my part-time job. I work in the restaurant business too," he says. "After a long day at work, I'm hungry and I want to have a meal that is tasty and ready in no time. That's why I'm going into a restaurant like this one." The res- taurant chains promise their customers an all-inclusive package of quality, reliability, and freshness, as well as a fine eating expe- rience and service in their chain stores. How is the salami pizza that Fritzsche now has on his plate? "As always," he says, smiling. "As good as it always is. If I'm in the mood for this kind of pizza, I can be sure it will taste exactly the same today as it did last time." Perfectly integrated into company operations To replicate the eating experience, a company needs high-quali- ty raw materials, trained personnel, and perfectly aligned logis- tics services. Pizza Hut cooperates with Meyer Quick Service Logistics (QSL), a specialised full-service logistics provider. The supplier faces many challenges: For example, the food must be stored and delivered in different temperature ranges. Cheese and vegetables are transported at 1 to 4 degrees Celsius to the 70 plus chain stores across Germany. Pizza dough, however, likes it cold – it needs a temperature of minus 18 degrees. The key to transport quality is adherence to the cool chain: Only if goods are stored in the vehicle at their designated temperatures will they keep their high quality. But the goods must not only be cooled during transport – in addition, very little time must pass between taking them out of the vehicle's cold store unit and putting them into the store's refrigeration chamber. QSL ensures an uninterrupted cool chain, for example, by of- fering customised supply solutions for restaurants located in only partially accessible areas, or by temperature telematics, which ena- ble the planner at QSL to monitor temperatures at all times. André Unkelbach, Managing Director of Pizza Hut Germany, explains: "We expect from our distribution partner that they seamlessly inte- grate into our operations and guarantee goods availability without negatively influencing business." Of course, all of these require- ments must be met in addition to compliance with Pizza Hut's qual- ity standards. Comprehensive services – customised No issue for QSL: The company manages the entire goods flow of restaurant chains. Product flow not only entails fresh items, but all others as well – from kitchen equipment and coffee mugs to plates and the sheet of paper on them. QSL's service offer covers warehousing, storage and handling, distribution – delivery and route management – as well as administrative tasks. This kind of complex undertaking is tailored to the individual requirements of each customer. The concept is called one-stop shop: Full-ser- vice logistics supplies all in one delivery. The restaurants will have already finalised strategic sourcing, so that the goods, the quality, and the prices will have been specified in advance. "It means that we purchase the goods ourselves and in our own name at desig- nated suppliers," Markus Bappert, Managing Director of Meyer QSL, explains. "We select the quantities we need and take over planning of the required volumes." Existing stock and supplies are monitored systematically. After the purchase, the company transports the goods to its four storage locations across Germany. From there, the fleet of sister company Meyer Logistics, which operates around 1,200 multi-temperature vehicles, delivers the goods to restaurants. Photos:iStock-esseffe,www.stefan-effner.de,shutterstock-PauloBrandao,fotolia-IgorLink,CoolChainGroup,ThomasKaercher T

Overview