Panorama 4 Issue One 2010 n Whether in development, production, sales or logistics, BPW always focuses on the customer. BPW already recognised the importance of the end user many years ago. Already in the 90s, the Technical Sales Department was founded at BPW, which was then renamed ‘End User Support’ in 2009 in order to provide haulage businesses, trans- port firms, hire companies, logistics service providers and repair garages with interna- tional product advice and support when it comes to chassis specifications. Local pres- ence, training courses and an international alignment ensure that every customer has a personal, competent contact partner. When it comes to new developments, this ensures the best possible quality at conditions in line with the market conditions. More service for end users The new end user support department led by Bernard Bonvalot (far right) *ADAC: German motoring organisation 0.2% 2.5% 2.5% 2.9% 4.3% 2.8% Cooling units Chassis Service systems Drivetrain Consumables and additives Structure 5.3%Brakes 27.2% Tyres 22.0% Engine 30.4% Electric systems Disc brakes now in series production In trailer world Issue Two 2008, project manager Michael Ley proudly presented the then empty production hall for the BPW trailer disc brake ECO Disc in Hunsheim. Back then, Ley spoke about taking „a lot of small but sound steps along the way to our objective“. The assembly line for the ECO Disc was fully installed just nine months later. From the start of the year, BPW began series production of its proprietary in- novation on state-of the-art pro- duction lines. BPW now expects demand to pick up. The product is sure to help. The trailer disc brake ECO Disc not only offers outstanding braking properties but also contributes a notice- able weight reduction of up to 13 kg per axle; furthermore, it is particularly easy to work on and needs very little maintenance. ADAC: where trucks suffer most damage n The ADAC* TruckService recen- tly presented the results of the latest HGV breakdown statistics based on a random sample of the 93,000 breakdowns handled by the organisation throughout Europe in 2009. Breakdowns have become more complex. A good sign for BPW: chassis problems accounted for only 2.5% of all breakdowns. The customer magazine of BPW Issue Two 2008 A well-rounded package When the pros accelerate with brakes. Page 6 Michael Ley in the empty pro- duction hall, September 2008 22 Issue Two 2008 If we do it – we’ll do it right The production of BPW’s new trailer disc brake is something that requires space, so the company decided on a new building for the purpose. The result: a modern, well-planned production hall completed in just nine months. Innovation Brake calliper blank waiting to be machined “Best Brand”: BPW n As previously, this year once again BPW has won the “Best Brands” image prize in the “Trailer Axles” category. As part of the survey to ascertain the “Best Commercial Vehicles”, readers of the press magazines lastauto omnibus, trans aktuell and FERNFAHRER also voted for the “Best Brands”. The survey featured altogether 20 product groups in for example following categories: gears, tyres, brakes, trailer hitches, trailer axles, ve- hicle parts dealers. According to the editorial team of lastauto om- nibus, the survey shows how well known the various candidates are, who pursues good product policy, who understands what marketing is all about and in the end, who knows how to handle the brand and ensure it is always correctly positioned.